Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com which provides you web traffic data of your website according to the performance of site. Alexa was attained by Amazon in 1999. Alexa provides traffic data, global rankings and other information on 30 million websites, and in year 2015 its website is visited by over 6.5 million people monthly.
Like a ranking system in a school decides the rank of children, child who gets highest marks gets first rank, child who gets second highest marks gets the second rank and so on it goes. same in Alexa toolbar website who will get highest traffic will be at number one rank. Traffic and Rank are inversely proportional to each other, more will be the traffic less will be the rank and less will be the traffic more will be the rank.
Like a ranking system in a school decides the rank of children, child who gets highest marks gets first rank, child who gets second highest marks gets the second rank and so on it goes. same in Alexa toolbar website who will get highest traffic will be at number one rank. Traffic and Rank are inversely proportional to each other, more will be the traffic less will be the rank and less will be the traffic more will be the rank.
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